*This post is not meant to give any legal advice or advice of any other sort, but solely to give my own opinion.
One of the biggest challenges in building a following on any social media channel is in producing enough content. Especially if your budget while starting up is very small. The challenge is large and without a team to help can be a daunting task especially before you have a blog or website finished. Often many of us may look to find partnerships with others to fill in the gaps or look for tools to help us find content to share. Many of these options can be a slippery slope. They come with no guarantees and they can be risky at best. Then there are many different tactics marketers use like growth hacking or gorilla marketing ect. They all have their risks.
I can’t give any advice regarding the legalities of such tactics, however I can give my personal perspective. What to post is usually a topic most marketers tend to avoid. Probably for the reason that copyright for social media marketing purposes is not particularly clear cut yet. There are many tools and techniques used commonly that walk the line on this issue. However the challenge still remains, how does one grow an audience without employing these things? You can ask permission from other business’s to allow them to use their content but likely unless they are in a similar situation to you they will probably say no. You can use the tools or tactics and take the risk or choose to play it straight and pay for advertising instead which can be very expensive.
Google can penalize you for using such tactics and Facebook may restrict access to your account. It is up to you to choose but there are some types of posts you should definitely avoid!
I would say, be careful of the advice you follow. Second opinions can be good things and will often give you better perspective on the risks involved. Blindly following any one guru can get you into trouble. Inform yourselves of the risks or preferably join a community where you can be among peers who can help you find better options or alliances.
It takes a tribe to raise a website! My best advice I can give is find your tribe or build one!
Comments will be approved before showing up.