Join Our Community!

What Is a Sales Funnel and Will This Work For My Jewelry Store?

January 20, 2017

What Is a Sales Funnel and Will This Work For My Jewelry Store?

A sales funnel is the best way to get traffic to your website. Your sales funnel though should go beyond just the basic landing pages that draw a customer to buy from you. A full sales funnel should include aspects of, e-mail marketing, blogging, social media marketing, re-targeting, and custom audiences. There are several layers to your funnel starting with the content you produce. For instance; blog content, video content or newsletter content that you share on your social media channels. The majority, about 80 percent of this content will be entertaining or educational and 20 percent sales oriented.  The primary goal for this layer is to educate, Inspire and entertain. 

Your next layer is where you will introduce what we refer to as a lead-magnet. Usually a lead-magnet can be one of these forms of content

  • Quizzes/Surveys
  • Discount/Coupon Clubs
  • Software/app Downloads
  • Useful Resources (Style Guides, Checklist, etc)
  • Educational Resources (Tutorials, Mini courses, etc)
  • Events/Classes

The bottom layer is the last step. Usually at this point a customer has taken your lead magnet or tripwire content and joined your email list or newsletter. At this point you can start to introduce a bit more of a sales oriented approach. The types of content you may want to use a t this stage of the funnel is: 

  • Customer Stories
  • Product Comparisons
  • Events/Classes
  • Demos
Sales Funnel



    Leave a comment

    Comments will be approved before showing up.


    Also in Jewelry Industry Blog

    Ideas For Choosing a Gemstone for Your Jewelry

    November 15, 2017

    There are a number of different things you may want to consider when choosing a gemstone for your jewelry piece. Besides just picking a color you like or a birthstone.

    Continue Reading

    Not So Expensive Tools To help You Manage Your Content Marketing!
    Not So Expensive Tools To help You Manage Your Content Marketing!

    September 18, 2017

    Continue Reading

    3 Ways To Tell if Silver Holloware is Plated or Solid
    3 Ways To Tell if Silver Holloware is Plated or Solid

    March 08, 2017

    Continue Reading