I think that for anyone out there wishing to start or improve an e-commerce jewelry business, social media marketing is where you should start! For my business I started with Twitter. Now I would recommend that you get accounts started with all major social media platforms but I do think that starting with Twitter is a good idea. Mainly because it can be a really valuable resource for business research! One of the best ways to get started with Twitter is to first make sure you fill out your profile and change your photo. Next start following people and retweeting links that inspire you or help you learn about your business. Make sure you read each post you make thoroughly to determine if it goes along with something you and your followers can use and and give credit to the author by using a @ symbol before their twitter name. I also like to give credit from the website or blog that it comes from as well and I usually include an @symbol here as well.
There may be a few types of content you may want to avoid retweeting. Not everyone wants their content shared. For instance someone who does not use their Twitter account for business reasons may not want their content shared. Or images from peoples photography or artwork or proprietary items. These Items may be copyrighted and the creators of these may not want their images shared. Use you head and consider the source and if you are in question. You can contact the page owner and ask permission. Some sources love to have you share and others may not. Many pages rely on shares and likes to help increase their traffic and won't mind at all as long as credit is given to the source.
Also in the beginning you may want to stick to following businesses or bloggers primarily and following those that have a large following can be helpful as well.
Building a following can take time especially in the beginning. Just remember not to get discouraged and try to keep your content as inspiring and upbeat as possible!
If you would like more information on how to grow your following and get more traffic to your website. Come join us!
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